Senior UI/UX Designer - March, 2015 - June, 2016

Designing User Interface and User Experience for Dimopay Products

PT.Dimo Pay Indonesia is a mobile payment acceptance network that allows users of mobile banking and mobile wallet applications to make payments with their smartphones. By focusing on user experience and technology, Dimo enables any smartphone user to access payment services and offers a secure and simple way to pay in various scenarios, such as in stores, online, in App, on delivery, and wherever transactions can take place.

Designing and maintaining user experience for dimopay product is a challenging task, as the product is essentially a software development kit that can be integrated into various mobile banking applications. The UX challenge for this fintech startup is to innovate the payment method in Indonesia.

As the first UI/UX person in this company, I initiated the minimum viable product to validate the basic business idea. This process is crucial to ensure the fast delivery of the core value proposition. The main ingredients to build a minimum viable product are: simplicity and collaboration with the business and developer teams to ensure timely delivery.

At Dimopay Indonesia, I was hired by the managing director and reported to the CTO/COO. UI/UX people ideally work as consultants and report to someone who has enough authority to support other teams, in this case, we need at least the CTO/COO level to ensure proper delivery.

UI/UX people have different roles depending on the company management structure, some companies categorize UI/UX in the pure designer team, some others in the developer or even marketing team. Fortunately, this company recognizes that User Experience is very important to support the company business growth, so there is a dedicated UI/UX team in this company that works independently and reports to the CTO/COO. In my opinion, this is the optimal way for UI/UX people to work.

Building product User Experience is much more complex than just creating a User Interface. It requires teamwork, effort and support from all teams, support from the managerial level and especially patience. Creating a mockup may take only a few weeks, developing it may take only a couple of months, but it takes more than a year for this company’s members to accept and implement the UX process. Our team created a customer journey map, this map contains all dimopay products and user experience ratings for each product. We printed and displayed it on the office wall so everybody would understand the user experience flow process for our products. This is one of our efforts to raise the UX awareness among all the teams.

The UI/UX team’s hard work starts with this customer journey map. This customer journey illustrates every single workflow detail that the user needs to have a better product experience. The business structure for this fintech is quite complex because we have to handle not only the user experience for the product user, but also the user experience for the merchant and issuer side.

Because it is very important for us to listen to our real customer feedback, the UI/UX team conducts usability testing every two weeks and records that feedback in our private channel.

The UI/UX team collaborates with the developer to review the customer feedback based on the usability testing record. We also have a UX sharing session to discuss the latest UX trend and how to apply that UX principle to our product.